UNPACKING THE CONSUMER
Keep Austin weird & food fun.
After enduring countless renditions of the same traditional-but-tired “Old Mexico” story in the tortilla aisle, consumers in Austin (and beyond) were hungry for something different. In today’s age, shopping for the
family can be a daunting, monotonous task; between picky eaters, dietary restrictions, and health considerations, shoppers not only need quality food, but a little levity in their routine grocery run! Enter Tacodeli, purveyor of the quirky, signature fun that only Austin can add to both food and life. The next challenge? Ensuring these connotations were clearly communicated across all touchpoints of the brand, specifically in the CPG space.