OUR PROCESS
Strategic & Creative
From Start To Finish
Good design without good strategy is like buying a gift without thinking about who you’re giving it to. Good strategy without good design is just good intentions with zero follow-through. We unpack who you are and who your consumer is, so we can pack it back up into a brand that creates connection. As for the good product - well that’s where you come in!
What We Offer
The truth is more compelling.
UNPACKING WHO YOU ARE
We work with clients that have good stuff on the inside. We start with more listening and less telling to understand the truths about you and your product. Experiencing jittery excitement - maybe even worry about your brand? That’s a sign - a good sign by the way – that you care. You’re giving something to the world - do it with genuineness.
Deep understanding leads to connection.
unpacking THE CONSUMER
To give something of value you have to deeply know and care about the one you’re giving to. People feel loved - not by things - but by what those things say about the giver. We believe when you care about your consumer, they tend to respond in turn. Do you know your consumer as well as you know your own product? 
Great things come in great packages.
PACKING IT ALL UP
Do you have a great product? Does your consumer know it’s great? Your brand and package signal the quality of your product, who you are, and who your consumer is – all without saying a word. Is it saying the right thing? We unpack you and your consumer so we can pack it all back up with relevance and authenticity.
What We Offer
UNPACKING WHO YOU ARE
We work with clients that have good stuff on the inside. We start with more listening and less telling to understand the truths about you and your product. Experiencing jittery excitement - maybe even worry about your brand? That’s a sign - a good sign by the way – that you care. You’re giving something to the world - do it with genuineness.
UNPACKING THE CONSUMER
To give something of value you have to deeply know and care about the one you’re giving to. People feel loved - not by things - but by what those things say about the giver. We believe when you care about your consumer, they tend to respond in turn. Do you know your consumer as well as you know your own product? 
PACKING IT ALL BACK UP
Do you have a great product? Does your consumer know it’s great? Your brand and package signal the quality of your product, who you are, and who your consumer is – all without saying a word. Is it saying the right thing? We unpack you and your consumer so we can pack it all back up with relevance and authenticity. 
unpacking brand truth
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What We Offer
STRATEGY

• Empathy, discovery, & insights
• Market & consumer research
• White space analysis & value proposition
• Brand narrative

IDENTITY

• Naming
• Logo & identity system
• Brand voice
• Brand guidelines & toolkit

PACKAGING

• Landscape assessments & strategies
• Verbal & non-verbal communication hierarchy
• Product line architecture
• Production (print, industrial design, etc.)

APPLICATION

• Photography, videography, CGI, etc.
• B2B (sales materials, pitch decks, etc.)
• B2C (POS, print or digital ads, etc.)

Unpacking brands gets us as excited as kids on Christmas!
Our Team
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Wes Wooddell
Wes Wooddell
Founder & CEO
Wes found a passion for entrepreneurship and packaging design as a young freelancer. (At some point between snacking on chips and surviving on eggs, he realized creatives don’t have to be starving artists.) He’s driven by a desire to encourage both business founders and creatives to find fulfillment in the things they make and pursue. He loves learning about products and adopting healthier products into his life – almost as much as he loves a good glass of whiskey. Wes is husband to Nancy and dad to Adelina Grace and Emberly Faith. In his free time, he enjoys slack lining and taking Addie to Texas swimming holes.
Eric Bruno
Eric Bruno
Brand Strategist
Eric finds fulfillment helping startups, mentoring entrepreneurs, and teaching at the University of Colorado, Leeds School of Business. He has 20+ years of strategic planning and consumer insight experience, has worked with 85+ CPG companies from niche pharmaceuticals to Kraft, and earned a Masters in Integrated Marketing at Northwestern University in Evanston, IL. After 10+ years working for the largest agencies in NYC, Eric moved to Boulder, CO where he’s still detoxing from subway platforms and finds inspiration by trail… he’s yet to run into a bear…. He’s married to Lynn with whom he shares 2 kids.
Jamie Wang
Jamie Wang
Account Manager
Jamie is a detail-oriented account manager with years of management experience in the CPG space. Whether she’s orchestrating a brand overhaul or overseeing final details, her passion for serving both the designer and the client shines through in every project. Her background in studio art offers a unique perspective when collaborating with creative. Jamie lives in East Austin with her husband, Solomon, their dog, Rusty, and her baby son, Austin! When not working, Jamie can be found at the newest restaurant or outside in a park with the fam. She’s a lover of art, live music, travel, sunshine, and people.
Mars Kampa
Mars Kampa
Ambassador of Creative Culture
Marcellina, aka “Mars” has a 30+ year career in the advertising and design industries. She has worn many hats, studio manager, creative resource manager and project manager, among them. She is one of the founding members of AIGA Austin, and sits on the curatorial board of Pecha Kucha Austin. With a wealth of industry experience combined with a caring demeanor, she is a source of encouragement and wisdom to many in Austin’s creative community. Currently she and her husband, designer David Kampa live in the small town of Smithville, Texas and will take any interested parties on a Tiny Town Tour in the golf cart.
Mary Daniels
Mary Daniels
Lead Designer
Mary is a “Swiss Army Knife” – she can switch from strategy to production instantly. An excellent team player, she sharpens everyone she works with. She’s been a maker since childhood, crafting custom gifts, sewing outfits, and painting Beatles posters. If there’s something she wants, she finds a way to get it. It’s no wonder that she found herself in this profession – she’s still solving challenging problems with creative thinking. When she’s not bringing brands to life, Mary enjoys dancing salsa and bachata with her husband Pablo, finding new places to eat, and buying plants that won’t die in her apartment.
Emily Preble
Emily Preble
Designer
Emily has a unique mix of refined raw talent which she continually pushes to perfect. On top of design, her skillset includes illustration and copywriting. As a former D1 collegiate athlete, she’s a team player with a competitive edge that loves creating brands that “win” in the marketplace. When she’s not applying her relentless enthusiasm to projects, she’s trying a new cooking recipe, finessing her Ron Burgundy impression, or dominating laser tag (be warned, her competitive nature and team ferocity has led to her being banned from numerous laser tag establishments – she’s someone you want on your team).
Unpacking brands gets us as excited as kids on Christmas!