Consumers are more conscious, yet they don’t know sunflower seed milk exists.
unpacking THE CONSUMER
People are becoming more aware of the effects food has on our bodies, the planet, on animals, and on the environment. With this “health awakening” consumers are placing more weight on what they put in their bodies. Consumers who grew up with red meat and cow dairy are realizing that dairy milk is not all that great for them and are looking for opportunities to reduce processed foods and dairy.