2019 - present
Sun Milk
STRATEGY
naming
logo
BRANDING
packaging
unpacking WHO YOU ARE
We haven’t seen sunflower milk in the market until Sun Milk. With the negative effects of cow dairy becoming more understood, Sun Milk’s felt it had something to say and wanted to stand out.
unpacking THE CONSUMER
People are becoming more aware of the effects food has on our bodies, the planet, on animals, and on the environment. With this “health awakening” consumers are placing more weight on what they put in their bodies. Consumers who grew up with red meat and cow dairy are realizing that dairy milk is not all that great for them and are looking for opportunities to reduce processed foods and dairy.
PACKING IT ALL BACK UP
A graffiti style sunflower quickly identifies the product and sets the expectation that Sun Milk is more flavorful than other alt-milks and evokes the idea that rebellion - when done with conviction - is a beautiful thing. Variable data printing allows every bottle to express a unique wit.
Sun Milk is first to market and offers what BIG dairy can’t.
UNPACKING WHO YOU ARE
We haven’t seen sunflower milk in the market until Sun Milk. With the negative effects of cow dairy becoming more understood, Sun Milk’s felt it had something to say and wanted to stand out.
Consumers are more conscious, yet they don’t know sunflower seed milk exists.
unpacking THE CONSUMER
People are becoming more aware of the effects food has on our bodies, the planet, on animals, and on the environment. With this “health awakening” consumers are placing more weight on what they put in their bodies. Consumers who grew up with red meat and cow dairy are realizing that dairy milk is not all that great for them and are looking for opportunities to reduce processed foods and dairy.
The Sunny Rebellion is NOW!
PACKING IT ALL UP
A graffiti style sunflower quickly identifies the product and sets the expectation that Sun Milk is more flavorful than other alt-milks and evokes the idea that rebellion - when done with conviction - is a beautiful thing. Variable data printing allows every bottle to express a unique wit.
THE IMPACT
Sun Milk flying off the shelf.
Sun Milk has had great velocities with the packaging. Flexibility of messaging on the bottle has allowed the product itself to serve as the brand’s biggest billboard. It engages consumers in a unique way and encourages social sharing as they find new messages each time they visit their local grocery store.