Moms want less sugar, and kids want more fun.
unpacking THE CONSUMER
It’s a constant struggle — parents want their kids to drink less sugar and play outside more and kids want, well, kids want what they think is fun. The two don’t always agree. Rethink aimed to meet them in the middle. The brand wanted packaging that was pleasing to kids and their parents. Something that inspired outdoor activities like playing in the rain, slip n’ slides, or pulling off the perfect cannonball and less time in front of a screen.