2016 - 2021
Oak & Eden
STRATEGY
naming
logo
BRANDING
packaging
unpacking WHO YOU ARE
Sanctified Spirits patented technology allowed for whiskey to be finished in bottle instead of barrels alone. This made more experimentation possible in less time. At the core of their creativity was the idea that every human wants to create, a desire ingrained in us because we're beings with the creative characteristics of the ultimate creator wired into our nature.
unpacking THE CONSUMER
Experience is about soaking up all the flavors that our lives have to offer. And rest is about pausing to reflect on the good things that life throws at us. What better way to do that then to pause and ponder over a good glass of whiskey. Ultimately quality whiskey is a metaphor for something much larger – appreciation, variation, and our experience and role in both.
PACKING IT ALL BACK UP
The name became a nod to the story of the creation of all things. The upside down hand connects to the creator’s hand over the waters or the whiskey – speaking both figuratively of spiritual beginning and literally of craft distillers. Variable data printing allows for as much variation in the information on the label, as is possible in the numerous whiskeys themselves.
Creativity is in our DNA.
UNPACKING WHO YOU ARE
Sanctified Spirits patented technology allowed for whiskey to be finished in bottle instead of barrels alone. This made more experimentation possible in less time. At the core of their creativity was the idea that every human wants to create, a desire ingrained in us because we're beings with the creative characteristics of the ultimate creator wired into our nature.
Our souls desire more experience.
unpacking THE CONSUMER
Experience is about soaking up all the flavors that our lives have to offer. And rest is about pausing to reflect on the good things that life throws at us. What better way to do that then to pause and ponder over a good glass of whiskey. Ultimately quality whiskey is a metaphor for something much larger – appreciation, variation, and our experience and role in both.
Inspired & Finished Whiskeys.
PACKING IT ALL UP
The name became a nod to the story of the creation of all things. The upside down hand connects to the creator’s hand over the waters or the whiskey – speaking both figuratively of spiritual beginning and literally of craft distillers. Variable data printing allows for as much variation in the information on the label, as is possible in the numerous whiskeys themselves.
THE IMPACT
Endless possibilities for creation.
The versatility of the packaging and the story told through the packaging has allowed the brand to meet an endless request for customization in the space. It answers the call of the drinker to try new whiskey every time they pour a new glass, while building brand equity into a single brand – something very unique in the spirit space amongst a massive shift to craft where consumers seek to try different brands of whiskey instead of loyalty to a single brand.