2020 - present
Mushroom Revival
STRATEGY
logo
branding
packaging
UNPACKING WHO YOU ARE
You say “mushrooms” to Alex Dorr, the founder of Mushroom Revival, and he lights up! That enthusiasm combined with a passion to help the world through functional mushrooms excites everyone around him. His obsession has the power to spread far and wide. This was our mission: to help Mushroom Revival mushroom the culture around mushrooms.
UNPACKING THE CONSUMER
Most consumers are unaware of what this unexpecting fungi that hide under our feet have to offer. The science can be intimidating to new consumers, and many people still associate mushrooms with the “magic” (psychedelic) kind. At the same time, consumers are curious – they want natural health solutions, and they’ve grown skeptical of Big Pharma.
PACKING IT ALL BACK UP
The brand needed to be approachable for everyone – regardless of their knowledge level of mycology. Premium printing techniques like foil stamping and soft touch finish communicate trust and quality, while large floods of color make the brand feel warm and human. Utilizing color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)
unpacking brand truth
The brand needed to be approachable for everyone – regardless of their knowledge level of mycology. Premium printing techniques like foil stamping and soft touch finish communicate trust and quality, while large floods of color make the brand feel warm and human. Utilizing color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)
UNPACKING BRAND TRUTH
Hero of the mushroom kingdom.
You say “mushrooms” to Alex Dorr, the founder of Mushroom Revival, and he lights up! That enthusiasm combined with a passion to help the world through functional mushrooms excites everyone around him. His obsession has the power to spread far and wide. This was our mission: to help Mushroom Revival mushroom the culture around mushrooms.
EXPLORE
1
CONNECT
2
EXCITE
3
UNPACKING THE CONSUMER
Health explorers in need of help.
Most consumers are unaware of what this unexpecting fungi that hide under our feet have to offer. The science can be intimidating to new consumers, and many people still associate mushrooms with the “magic” (psychedelic) kind. At the same time, consumers are curious – they want natural health solutions, and they’ve grown skeptical of Big Pharma.
PACKING IT ALL UP
Obsessed with the power of mushrooms.
The brand needed to be approachable for everyone – regardless of their knowledge level of mycology. Premium printing techniques like foil stamping and soft touch finish communicate trust and quality, while large floods of color make the brand feel warm and human. Utilizing color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)
Hero of the mushroom kingdom.
UNPACKING WHO YOU ARE
You say “mushrooms” to Alex Dorr, the founder of Mushroom Revival, and he lights up! That enthusiasm combined with a passion to help the world through functional mushrooms excites everyone around him. His obsession has the power to spread far and wide. This was our mission: to help Mushroom Revival mushroom the culture around mushrooms.
Health explorers in need of help.
unpacking THE CONSUMER
Most consumers are unaware of what this unexpecting fungi that hide under our feet have to offer. The science can be intimidating to new consumers, and many people still associate mushrooms with the “magic” (psychedelic) kind. At the same time, consumers are curious – they want natural health solutions, and they’ve grown skeptical of Big Pharma.
Obsessed with the power of mushrooms.
PACKING IT ALL UP
The brand needed to be approachable for everyone – regardless of their knowledge level of mycology. Premium printing techniques like foil stamping and soft touch finish communicate trust and quality, while large floods of color make the brand feel warm and human. Utilizing color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)
“I appreciate the quality unpack’d brings — it’s unbelievable and the packaging is some of the best I’ve ever seen. They are great listeners and it’s clear they care about me, my brand, and our goals.”
ALEX DORR
FOUNDER & CEO, MUSHROOM REVIVAL
THE IMPACT
Less fringe. More mass.
As Mushroom Revival offers the opportunity for new consumers to come into the category (Not just “mush heads” but moms and the masses), more people are experiencing the healing powers of mushrooms. The brand is in a great place for new product innovation as it grows more mainstream and pushes the category forward.