Classic, refreshing, and good for you.
PACKING IT ALL UP
The previous packaging was all about the kombucha with a small nod to the soda flavor. We decided to flip this idea. The new label’s largest type calls attention to the soda flavor and utilizes a script font to evoke the classic soda brands of the past. A bubbly pattern communicates both a retro, throwback vibe and the carbonation we love in our favorite soft drinks. Printing techniques allow the pattern to catch light providing an eye-catching effect at shelf.