UNPACKING THE CONSUMER
Embracing diversity with gusto.
A mixer is only as good as its mate, right? Wrong! Much the contrary, in fact. The average mixer consumer is often painted with overbroad strokes; it’s assumed that folks buy mixers as a way to easily down their drinks, with little-to-no regard for taste or the drinking experience. These fallacious perceptions, however, opened a window of opportunity for Lady Bird. For the first time, consumers who value down-to-earth flavors could reach for a beverage that tastes just as good when sipped straight as it does with a spirit. Finally, a mixer as diverse as its drinker!