UNPACKING WHO YOU ARE
Articulating quality from the inside out.
With their talented team of innovators and state of the art formulation processes, Escape Artists quickly rose to claim their title as the #1 brand in Colorado for cannabis-infused topicals. Following their success, however, Escape Artists realized that their packaging fell short in reflecting the quality of the product inside. The combination of dominant market command, expert team, and ample momentum all worked to put Escape Artists in a prime position to seize the opportunity (and challenge) facing all cannabis companies: with legalization happening quickly in other states, how can category leaders ensure their brand is buttoned up enough to not only withstand the rapidly changing industry, but stand out? Looking to answer these questions and better serve their consumers, EA reached out to unpack’d.