Prior to Deep Eddy’s success, other brands relied heavily on artificial colors and flavors to offer the market a new taste. However, Deep Eddy felt that real juice meant a better product, industry trends be damned.

Outside of the spirit space, natural, organic, non-GMO, and other trends were booming. These trends aren’t just about health – more often than not, we turn a blind eye to our drinking calories. The trend is really about better quality. Improved flavor is often due to better natural ingredients.

Named after a spring-fed pool in Austin, Texas the brand is inspired by fresh fruit flavors, a refreshing dip in a natural body of water and of course, the fun we have indulging in both. When we refreshed the packaging, we utilized natural wine stocks to communicate the product’s natural quality. The paper was contrasted with high gloss, vibrant colors that prepare the drinker for a more flavorful and fun experience than they’ve had with other flavored vodkas.