2010 - present
Deep Eddy
BRANDING
packaging
unpacking WHO YOU ARE
Prior to Deep Eddy’s success, other brands relied heavily on artificial colors and flavors to offer the market a new taste. However, Deep Eddy felt that real juice meant a better product, industry trends be damned.
unpacking THE CONSUMER
Outside of the spirit space, natural, organic, non-GMO, and other trends were booming. These trends aren’t just about health – more often than not, we turn a blind eye to our drinking calories. The trend is really about better quality. Improved flavor is often due to better natural ingredients.
PACKING IT ALL BACK UP
Named after a spring-fed pool in Austin, Texas the brand is inspired by fresh fruit flavors, a refreshing dip in a natural body of water and of course, the fun we have indulging in both. When we refreshed the packaging, we utilized natural wine stocks to communicate the product’s natural quality. The paper was contrasted with high gloss, vibrant colors that prepare the drinker for a more flavorful and fun experience than they’ve had with other flavored vodkas.
Natural is better.
UNPACKING WHO YOU ARE
Prior to Deep Eddy’s success, other brands relied heavily on artificial colors and flavors to offer the market a new taste. However, Deep Eddy felt that real juice meant a better product, industry trends be damned.
Natural is better.
unpacking THE CONSUMER
Outside of the spirit space, natural, organic, non-GMO, and other trends were booming. These trends aren’t just about health – more often than not, we turn a blind eye to our drinking calories. The trend is really about better quality. Improved flavor is often due to better natural ingredients.
Natural springs & natural flavors.
PACKING IT ALL UP
Named after a spring-fed pool in Austin, Texas the brand is inspired by fresh fruit flavors, a refreshing dip in a natural body of water and of course, the fun we have indulging in both. When we refreshed the packaging, we utilized natural wine stocks to communicate the product’s natural quality. The paper was contrasted with high gloss, vibrant colors that prepare the drinker for a more flavorful and fun experience than they’ve had with other flavored vodkas.
THE IMPACT
More color & flavor in the industry.
Deep Eddy created a new category in the spirit industry: naturally flavored spirits. The brand’s success led to other brands creating similar products in vodka, tequila, whiskey, and other spirits. With this rebrand, Deep Eddy positioned itself to launch new flavors with success.