How good can vegan queso be? Hint: Very good.
unpacking THE CONSUMER
While a vegan diet is a healthy one, the majority of consumers are unwilling to give up animal products altogether. Yet Americans are awakening to the fact that they need to consume more plants. They’re torn between what is better-for-you, and what is fun and tasty. Furthermore, queso is all about social eating, chips, and margaritas – is it possible to have your queso and eat it too?