Naturally beautiful, powerful, and trustworthy.
PACKING IT ALL UP
Not only did the brand need to stand out against its competitors, it was also imperative that it communicate trust and that required a premium package. We accomplished this by using black, gold foil, and other embellishments. We used the natural image of a sunrise over the mountains to evoke the idea of hope and were able to solve for consumer confusion between various flavors. When lined up, the mountains create a billboard of the Colorado Front Range that owns the shelf.