CLIENT SINCE 2024
Bearded Bros
STRATEGY
logo
branding
packaging
UNPACKING WHO YOU ARE
Families can’t get enough of these bars! Bearded Bros is a family-owned company that knows exactly what moms, dads, and kids crave. These bars are healthier, tastier, and crafted with care in Bearded Bros’ own kitchen since day one. Our goal was to keep the packaging as simple and flavorful as the bars themselves, all while sparking smiles - and maybe even a few out-loud laughs!
UNPACKING THE CONSUMER
In an aisle - and a world - where things get monotonous, and everything is competing for our attention, consumers don’t want to spend time scrutinizing labels. They need a brand that simply and directly communicates cleanliness and taste - unmistakably declaring “I’m the one for you!"… and interjects a little fun as they do it.
PACKING IT ALL BACK UP
A personality-packed logo, vibrant color blocking and playful ingredient illustrations bring energy to the shelf. Improved by a custom box structure that doubles the size of the front panel, the pack is twice as easy to read - and even easier to notice. Organic layouts and witty word bubbles allow every bar to brighten your day with a different message.
unpacking brand truth
A personality-packed logo, vibrant color blocking and playful ingredient illustrations bring energy to the shelf. Improved by a custom box structure that doubles the size of the front panel, the pack is twice as easy to read - and even easier to notice. Organic layouts and witty word bubbles allow every bar to brighten your day with a different message.
UNPACKING BRAND TRUTH
Made by family. Loved by families.
Families can’t get enough of these bars! Bearded Bros is a family-owned company that knows exactly what moms, dads, and kids crave. These bars are healthier, tastier, and crafted with care in Bearded Bros’ own kitchen since day one. Our goal was to keep the packaging as simple and flavorful as the bars themselves, all while sparking smiles - and maybe even a few out-loud laughs!
EXPLORE
1
CONNECT
2
EXCITE
3
UNPACKING THE CONSUMER
Make it frank. Make it fun.
In an aisle - and a world - where things get monotonous, and everything is competing for our attention, consumers don’t want to spend time scrutinizing labels. They need a brand that simply and directly communicates cleanliness and taste - unmistakably declaring “I’m the one for you!"… and interjects a little fun as they do it.
PACKING IT ALL UP
Bust the bland!
A personality-packed logo, vibrant color blocking and playful ingredient illustrations bring energy to the shelf. Improved by a custom box structure that doubles the size of the front panel, the pack is twice as easy to read - and even easier to notice. Organic layouts and witty word bubbles allow every bar to brighten your day with a different message.
Made by family. Loved by families.
UNPACKING WHO YOU ARE
Families can’t get enough of these bars! Bearded Bros is a family-owned company that knows exactly what moms, dads, and kids crave. These bars are healthier, tastier, and crafted with care in Bearded Bros’ own kitchen since day one. Our goal was to keep the packaging as simple and flavorful as the bars themselves, all while sparking smiles - and maybe even a few out-loud laughs!
Make it frank. Make it fun.
unpacking THE CONSUMER
In an aisle - and a world - where things get monotonous, and everything is competing for our attention, consumers don’t want to spend time scrutinizing labels. They need a brand that simply and directly communicates cleanliness and taste - unmistakably declaring “I’m the one for you!"… and interjects a little fun as they do it.
Bust the bland!
PACKING IT ALL UP
A personality-packed logo, vibrant color blocking and playful ingredient illustrations bring energy to the shelf. Improved by a custom box structure that doubles the size of the front panel, the pack is twice as easy to read - and even easier to notice. Organic layouts and witty word bubbles allow every bar to brighten your day with a different message.
"I was impressed by unpack’d’s drive to innovate and thoughtfulness about all the details. There’s nothing unpack’d could have done differently — they were great."
Nick Meyer
PRESIDENT OF BEARDED BROS
THE IMPACT
Standing out on the shelves & consumer's minds.
The bars have always spoken for themselves, but now every bar wrapper literally speaks its mind. This personification and packaging refresh is making a serious impact - Bearded Bros saw significant growth in new sales just one month after the project was completed.